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RAM 1500: The Pickup That's Up for Any Task

What do you look for when shopping for a full-size pickup truck? Power? Durability? Towing capacity? What if we told you that there's one truck out there on the market that offers it all? That truck is the RAM 1500. When it comes to the crowded and competitive half-ton truck segment, the RAM 1500 stands out for its combination of capability, durability and luxury. You read that correctly. We said "luxury." It's not often that you find a truck that's capable of performing all the tough tasks and also offering a luxurious interior. That, however, is exactly what you get with the RAM 1500. In fact, it has actually received industry awards for its lushly appointed cabin. There are a lot of choices out there when it comes to half-ton pickups, so be smart with your money. Choose the RAM 1500 and you'll continue to be rewarded year after year as it provides the ultimate in power, performance, and luxury.

Ready to step up to a RAM 1500? Stop by Moore Chrysler Dodge Jeep RAM today and take your pick from our selection of RAM 1500 models. You'll save big whether you buy or lease a RAM 1500 from our dealership located at 1201 S. Main Street, Hartford, KY 42347.

RAM 1500 Center ConsoleRAM 1500 Steering ColumnRAM 1500 Cargo Space

What's New in the 2020 RAM 1500?

Even though the RAM 1500 was just redesigned in 2019, it doesn't mean you should not consider the 2020 model, which still manages to give you all the same great features that you're accustomed to. Seven separate trim levels are offered with the 2020 RAM 1500: Tradesman, HFE, Big Horn, Rebel, Laramie, Longhorn, and Limited. On top of these trim levels you also have a variety of the engine options to consider. 

When it comes to specific features, the 2020 RAM 1500 provides plenty of tech, safety, and comfort amenities. Some of the safety features you receive include forward collision warning, lane departure warning, automatic wipers, automatic high beams, rear cross-traffic alert, and LED fog lights. To help keep you comfortable, you gain heated seats, a leather wrapped steering wheel, leather upholstery, and power adjustable seats. Some the tech you receive include smartphone integration, USB ports, Bluetooth®*, an auxiliary audio jack, and much more.

A Look into the Past of the RAM 1500

While Dodge had been manufacturing trucks for decades prior to the 1980s, the RAM moniker did not actually appear on a truck until 1981. RAM trucks were an immediate hit in the North American market and were especially favored by workers on farms and ranches throughout the country. The first RAM truck came in 150, 250, and 350 configurations. These designations were based on hauling capacity, with the 150 being able to carry a half-ton, the 250 hauling three-quarters of a ton, and the 350 carrying a full ton.

The RAM would not see its first full redesign until more than a decade after its initial launch. In 1994, RAM renamed the versions of the truck to 1500, 2500, and 3500. The factory also began the process of tweaking the truck with various equipment packages. This resulted in a wide variety of what are now considered to be "trim levels" of the RAM 1500. The truck also benefitted from a drastic increase in horsepower via new engine technologies developed by Dodge.

The RAM name officially spun off into its own brand in 2010. RAM trucks continue to be one of the major players in the full-size truck industry and show no signs of a slowdown in sales momentum.

Why Buy or Lease from Moore Chrysler Dodge Jeep RAM?

Our Hartford, KY auto dealership is proud to provide award-winning sales and service to residents of Owensboro, Bowling Green, Henderson, and the surrounding areas. We're also one of the premier sources for auto service and maintenance in the region. Keeping up with the factory-recommended maintenance schedule on your car, truck, van, or SUV is the best way to maximize your investment, and Moore Chrysler Dodge Jeep RAM can save you money on this kind of maintenance. Schedule your next service online, and while you are here browse our large selection of new Chrysler, Jeep, Dodge, and RAM models as well as high-quality pre-owned vehicles. We have something for every need and every budget at our dealership. Stop by today!